Complimentary swatches for trade members · Worldwide white-glove delivery
Hello John
john@primejewellery.com
For the design trade
EST. 1920 · MIRZAPUR, INDIA
The Timeless Collection
The enduring beauty of traditional design meets the softness and natural luster of Sardinian wool. Hand-tufted by skilled artisans, each rug reflects generations of craftsmanship while bringing depth and warmth to the room.
The Nomad Collection
Restrained geometry and nuanced tones create a quiet sense of depth and dimension. Subtle pattern and rich texture bring warmth, balance, and an understated modern character to the room.
In the room
See each piece in a real interior, paired with a close look at the weave underfoot.
The Freya Collection
Luma
Inspired by Scandinavian modernism, Luma pairs hand-tufted wool with graphic simplicity and a restrained, architectural sensibility.
Scandinavian Design
Hand Tufted
The Eva Collection
Solid
Hand-loomed with subtle tonal variation, the Eva collection celebrates color in its purest form. Distinct hues give the understated design depth, character, and versatility.
Multiple Colors Available
Hand-Loomed
The Belmont Collection
Turkish Stripe
Varied stripes and richly layered color give Turkish Stripe an easy, collected character. Flatwoven in durable polypropylene for effortless indoor-outdoor living.
Indoor/Outdoor
Flatweave
IN STOCK · READY TO SHIP
The Making
A single hand-knotted rug can take months to complete. Wool is hand-spun and dyed in small batches, then tied row by row on the loom — a craft passed between generations of artisans.
RESPONSIBLE BY NATURE
OUR COMMITMENT
TERRA FOR TRADE
Trade pricing, live inventory, full specifications, and custom design at scale. Built for interior designers, hospitality, and retail partners.